How we're fundraising for freelancers this summer

19 August 2020

We’re now two weeks into our August Crowdfunder campaign and thanks to your generosity well on our way to our target which will make a huge difference to countless freelancers impacted by the events of 2020. 

Now we’re at the halfway point we wanted to share what the team have been up to in their individual fundraising challenges which are all feeding into our overall campaign. 


Conal O’Neill – Business Development Manager 

Over the course of the month Conal has set himself the challenge of covering at least 15 miles each day around his home city of Belfast which is set to total 600 miles by 01 September. 

Come rain or shine, Conal has been out in the saddle every day exploring new parts of the city and documenting his extraordinary efforts on Strava and Instagram. 

   > Support Conal’s campaign


Caroline Fraser –  Assembly Roxy Manager 

This August would have been Caroline’s 15th Fringe and as a music lover she’s taking the opportunity to learn how to DJ and is creating some original motivational mixes each week. 

You can catch her mixes as they’re created on Mixcloud.

   > Donate to Caroline’s Crowdfunder


Dani Rae – General Manager 

To help overcome the sadness of Edinburgh without a festival, Dani has learned to hula-hoop and has set herself the goal of hooping in a different location across the city on each day of the festival that never was. 

At the halfway point she’s already achieved a head spinning 2,250 rotations without dropping it and is aiming to increase her target each day. 

You can follow Dani’s efforts on Twitter (@DMRae) and the teams’ challenges by searching #MyAssemblyChallenge. 

   > Donate to Dani’s Crowdfunder


Why we’re doing this 

The impact of a lost summer is immense on the incredible and diverse range of people who rely on the festival industry for their livelihood, whether they be artists, production staff or the small arms that make up our front of house, box office and catering teams in addition to the countless supplies that help us create this magical festival.  

As an organisation we’ve taken on a considerable loan to get us through to 2021 but we need your help to support a few  extremely valuable causes this August. 

What we’re fundraising for  

  1. A hardship fund for the band of highly skilled freelance creators whose livelihoods have been devastated by the events of 2020. 
  2. Supporting the artists  who  have  lost the opportunity to put on work this summer.  
  3. Ensuring the survival of Assembly Roxy, our year-round Edinburgh venue which is run by our sister charity Assembly Theatre.  

Our target 

To achieve  this,  we’ve set ourselves the challenge of raising £30,000  to help support those who need it most.  

Different members of the Assembly Team will be taking individual challenges during the dates of the festival that never was to help fundraise towards our ambitious target.  

As a thank you for your support we’d love to welcome you to our 40th anniversary festival in 2021 and have a wee selection of rewards to help make the return of the Fringe even more special.  

  > Find out more about our Crowdfunder campaign and the difference you can make